Statement of Intent
Statement of Intent
In my music video product, a long shot is the main filming
technique used. This is in an attempt to give equal attention to the background
and the foreground and allow continuity within the video. There is still camera
movement, with a pan being used at the end of the video for the reveal at the
end. This prevents confusion with the passage of time being apparent, which allows
the video to accurately portray jumps in time. My video intends to raise
awareness for homelessness and send a powerful message about how some people
live their lives, as well as promote my band, ‘Wasted Reverie,’ as being a
politically charged band. The main character in the video, played by me, will
be mouthing the lyrics of the song which will be edited over the footage. Each
change in time is marked by a specific transition which removes any potential
confusion, with the set designed to match each holiday which is being
celebrated. The video is filmed in a church, this gives the video an authentic
feel as it is a realistic location for a homeless shelter to be set up. It
reflects the somber atmosphere of the video as it is a simple looking building,
as a highly decorated building wouldn’t represent the struggles of the people
in the shelter. There are 2 different social groups represented, with the
workers being of a higher class than the homeless people. These characters are
played by members of my family, who were instructed to wear clothes that
matched the characters that they would be playing. I paid careful attention to
the costume design used in the video as I wanted the clothing to represent the
weather attached to each season. My video’s introduction will contain a dark
screen with the white text, having a basic opening graphic will prevent giving
anything away too early and match the theme as it is bare-bones and raw. The
video will start with everyone counting down, reminiscent of the new years
countdowns that people are used to. This, combined with the design of the set
will deliver the message that the video is taking place on the holidays that
are commonly celebrated through the year. However, while the rest of the
characters are in a celebratory mood- it is clear that the main character is
not- maintaining a melancholic expression. My video is intended at a young adult audience
as it tackles difficult to understand themes and ideas. The main inspiration
behind my video is Radiohead’s ‘no surprises,’ in which a man stares
melancholic-ally at a camera while mouthing the lyrics to the track. This has
been combined with my other inspiration of Easy Life’s ‘nightmares,’ with
things occurring behind the main character and to them while they don’t react. These
have contributed to my video as they have given me clear inspiration for how to
structure and film the video- as well as capture the emotions that I was aiming
to capture.
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