The Fratelli's website analysis

 

A group of men in sunglasses Description automatically generated

 

The Fratelli’s utilise a dark theme in their website, with this linking to their new and moodier album. This created ambiance on the site and allows you to link these themes of darkness to the band. The black is heavily contrasted by the bright pinks and purples used, which stand out and light the logo of the band up. While the black links to darkness and more depressing themes, the pink is often a playful and fun colour- offering a light at the end of the tunnel and providing fans of the band with glimpses of their trademark playful lyricism. The colour scheme also matches the aesthetics of the new album, which promotes their new release and prompts their fans to listen to their new music or buy the new album.

The image is a moody black and white photos of the band members, which overlap over each other- making them look like ghosts. This image creates feelings of mystery and the unknown, as the band steps forward into an unknown future.

The Fratelli’s have 48K followers on Instagram and 26.4K on X, this is where they put the majority of their promotion for new music or tours, as well as posting flashbacks to anniversaries of events in the band’s history. Being an older band, The Fratelli’s are constantly looking to expand into a new and younger audience. This means that a social media presence is vital to gain this new audience. This also helps the nostalgia for the older fans as they remember when the events featured in the anniversary post first occurred and helps them to reminisce.

 

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