Wunderhorse website analysis

 

Wunderhorse’s website primarily advertises their new album, ‘Midas,’ on first click. The whole website follows the colour scheme and design of the album. This is done to push sales of the album, as it Is brought immediately to your attention and reminds you as you scroll through. As you scroll, you find tour dates, music videos and merchandise- beginning with the tour dates. This is conventional of a band website, as this is where a large amount of the band’s profits will come from- as well as their most direct form of connection with their audience. Going on world tours allows them to access a larger audience base- as they gain international fans and not exclusively fans from England. The website makes this easier to book tickets, as alternative to third-party websites, as prices are controlled from the band itself. This directness helps to establish closer connections with their fanbase and encourages fandom, as they are inspired to visit the website and check out the other segments of the website while booking tickets. One of these other segments is the store, where the physical music is shown. By selling physical music, the royalties are much higher than through streaming, making it more profitable to sell physical media. Not only are the regular versions sold, but there are exclusive colours and versions sold. These items are inspired as collectors’ editions, helping add to the fandom aspects, as people collect the records for the exclusive styles. This gives the consumer a sense of pride as they can display their music taste and are proud of their decisions. The bands music videos are also shown below, not only to rack up views on the videos but to inspire viewers to listen to the songs. This again increases royalties for sales and makes the viewer connect the website to the music in their mind- this gives dopamine as the music they are familiar with is played. There is also a sign-up page at the bottom, to help the viewer feel a part of the community as they are joining in to receive emails and information exclusively from the band. This encourages engagement with the website and frequent visits, as further information is sent to the person. You can also log into the page, to make purchasing tickets and items more convenient, and to help raise website visits and community engagement. The website is easy to navigate which eliminates any potential confusion and encourages scrolling through and exploring.